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Privacy and terms

AI-generated images

Where UpBumbum may use images generated by artificial intelligence, what AI never does and how we label each image.

Version 1, effective November 3, 2026.

On this page7

In short

  • Some of the images on our site, on our social media and in our ads may be generated by artificial intelligence (AI).
  • AI never shows how to do an exercise.
  • Our muses are invented characters, made with AI. They are not customers, users or real people.
  • Every AI-generated image carries the visible label "AI-generated image".

What AI can do

  • Campaign images and covers.
  • Scenery, backgrounds and textures.
  • Our muses, full body, still or in motion, without equipment.

What AI never does

  • Exercise or technique demonstrations. In the app and on the site, technique is shown in drawings made without AI and, once they arrive, in filmed videos of real people.
  • Close-ups of equipment.
  • Before and after images.
  • Bodies made thinner or changed in any way.
  • The face of a real person.

Our muses

  • They are a small family of characters we invented with AI. They are all adults, with different ages, skin tones and bodies.
  • They never appear as customers or users. They never tell a results story, never say "I used it" or "I did it" and never give testimonials.
  • They never demonstrate exercises and never use equipment.
  • None of them copies the face of a real person.

How we label images

  • A visible label, "AI-generated image", on the image or right next to it, and in the alt text.
  • We keep the original file of each generated image, with the content credential that the generator puts in it.
  • If a platform strips information from the file when publishing, the visible label is still there.

Your data and AI

  • We never use your photos or your data to generate images.
  • No AI builds or changes your training plan, and no third-party AI service receives your data.
  • We do not use our images to train AI models.

Questions

If you think an image is missing the label, or has the wrong label, write to support@upbumbum.com.

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